NODWIN Gaming, South Asia’s leading esports company and an independent subsidiary of Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA), has acquired the adjacent Gaming and IP business of OML Entertainment. NODWIN Gaming has accepted consideration of INR 73 crore as part of an agreement between NODWIN Gaming and OML Entertainment. The transaction will provide partial liquidity to OML Entertainment shareholders, including CA Media. Ajay Nair, Managing Director of OML Entertainment, will join the NODWIN Gaming Board of Directors on this transaction and will work with Akshat Rathee, Managing Director of NODWIN Gaming and the NODWIN Gaming management team to ensure a smooth integration. OML IPs with NODWIN Gaming and help develop NODWIN Gaming’s business.
This acquisition is based on a growing synergy between the two companies. While NODWIN Gaming is known for its expertise in esports and gaming. OML Entertainment is known to manage some of India’s biggest game and entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc. Glastonbury “), high-traffic comedy tour properties such as LOLstars and Headliners and India’s biggest hiphop league – Breezer Vivid Shuffle. OML Entertainment is also working with some of the biggest brands in India to produce well-known properties such as Levi’s Music Week and the hugely successful YouTube FanFest.
Young people today demand an increasingly diverse and engaging experience as the lines between games, esports, comedy and music blur and games become more mainstream. This transaction allows NODWIN Gaming to massify gaming and esports by exploiting emerging synergies in gaming entertainment that a 14 to 30 year old is looking for. This allows the company to create IP addresses that are relevant to fans and more brand-centric. The OML Entertainment team transferred to NODWIN Gaming as part of the transaction not only has proven capabilities in creating world-class live experiences, but will also dramatically improve the multiple esports IPs that NODWIN Gaming runs all about. year round, including Dreamhack and India Premiership.
Akshat Rathee, Managing Director of NODWIN Gaming, said, “NODWIN Gaming strongly believes that the continued growth of the intellectual property portfolio is essential to building a vibrant ecosystem of fans, talents, broadcasters and brands. This has been the essence of NODWIN Gaming since the early days of creating The India Premiership or Dew Arena. The addition of some of the biggest IPs in India, like NH7 weekender, will accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent joining us crosses games and pop culture and lays the perfect foundation for NODWIN Gaming to create more IPs. The proven ability of the brilliant team joining us from OML Entertainment will further ensure that we can execute and monetize our IPs.
Ajay Nair, Managing Director of OML Entertainment, added, “We believe in the convergence of different genres in pop culture and have seen that this has happened on multiple platforms and IPs already. It makes perfect sense to consolidate the strengths that OML Entertainment and NODWIN Gaming have in Live IPs and Gaming Spaces. Over the past few years our experience working with NODWIN Gaming has been very successful and we are convinced that our live IPs and the teams that run them have found a good home at NODWIN Gaming. Entertainment will continue to focus on growing its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the NODWIN Gaming team to harness the true potential of this partnership.
Total revenue from the acquired business of OML Entertainment in FY20 (before COVID) was INR 91 crore with EBITDA of approximately 10%. OML Entertainment will continue to consolidate its non-game creator-focused talent and content management business, while expanding its OTT offerings and suite of branded content marketing services that currently work with more than 700 creators across the world. world. This company recorded a turnover of 170 Cr INR in fiscal year 2020 and has grown significantly since then.
Shares of Nazara Technologies Limited were last trading in BSE at Rs. 2078 from the previous close of Rs. 2163.15. The total number of shares traded during the day was 29,209 in more than 3,683 deals.
The share hit an intraday high of Rs. 2,181.75 and an intraday low of 2020.4. The net turnover during the day was Rs. 61,034,977.