Is this what they mean by the “semantic” web?
The list of available generic top-level domains (gTLDs) – the string to the right of the period, like .com or .org – will grow by the hundreds this year and beyond. It opens up all kinds of opportunities for new addresses online. For example, the Domain Name System (DNS) now allows non-Latin alphabet strings, such as those using Arabic or Chinese characters, and there will be hundreds of new gTLDs as a result. Meanwhile, many large companies have taken the opportunity to apply for strings that reflect their brands, such as .apple or .panasonic.
There will also be a host of truly generic TLDs – everyday words that can now be used semantically and syntactically creatively to form addresses online without relying on the boring, old and dominant .com suffix. If you own a clothing store, for example, you might be eager to purchase clothes in your name. (Or, you might not.) That’s a pretty obvious example, though – where it gets interesting are the more imaginative uses of various new gTLDs. Stick to .clothing: it seems like it’s a matter of time before someone registers ittakeoffallmy – well, you get the idea.
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However, the list of candidate gTLDs appears incomplete. Are we really getting the most out of this expansion? Of course, the clothes are beautiful and everything. But how about thinking outside the box? (It’s the Internet, after all.) Here are 10 gTLDs we want to see.
A glaring omission if ever there was one. You mean a shrewd entrepreneur couldn’t get a feel for true, loyal Justin Bieber fans? The internet could crash as Beeb devotees scramble to register “numberone.belieber”. And if you breathe it in, how about “true.belieber” or “forevera.belieber”. Older Bieber fans – you know who you are – might pay homage to another pop sensation: “nowima.belieber”.
How about riffing on the resistance of the ubiquitous gTLD .com. Name recognition is everything, folks, and a .con gTLD would help legitimize the slimy bottom of the internet. Are you running a social engineering scam? Facebook.con is the domain for you. Are you a fan of search engine poisoning? Google.con is waiting for you. Stop hiding in the shadows, crooks, it’s time to embrace your brandividualism with the .con domain.
Has winter depressed you? How about a new blog to share those ice blues on the .snowpocalypse gTLD? Of course, you’d better be prepared to pay the domain name registration fee whenever a new storm is named – maximus.snowpocalypse is the name of the day. Yankee transplanted living in the southeast? Try: oneinchisnota.snowpocalypse. Key West resident? Rub it down with some beach photos at 78andsunnysuckers.snowpocalypse.
This is the online world of Larry Page and Sergey Brin; we just live in it. Google has actually applied for around 100 gTLDs reflecting its brands and other interests, such as .search and .hangout. But why not names of vanity? If you’re intending to take on the world piece by piece, let your inner Leap villain come out every now and then: bowdownbefore.larryandsergey sounds great, and it’s sure to get a top spot in search results. organic.
In fact, we’re not even clumsy here. Remarkably, it would appear that no one has shelled out $ 185,000 to apply to their own things or their cousin, .ofthings. Are you telling us that no speculator looking for trophies wants to own Internetof.things or Internet.ofthings? Maybe there comes a time when there is just too much going on for the average citizen online to remember, even though we’re talking about the next big thing.
We love our Next Big Things, don’t we? How about a .0 gTLD to enable twin love in the tech world: add the digit-dot-zero after any name of any tech to make it sound awesome than what came out yesterday . Web2.0, are you interested? Of course, Microsoft should ask to own .1 instead.
If you’re considering overexposure, you can’t rest your laurels on your Twitter handles and your own TMZ category – you need your own gTLD. It’s the digital age. A URL for each sister: kim.kardashian and, uh, you know, everyone else too. Future-oriented estate squatters could have fun here too: no matter what[name].kardashian.
Speaking of overexposure, some older people have reportedly crashed whattheheckis.twerking servers after Miley Cyrus’ performance at the MTV Movie Awards last year. It would have saved us some frantic searches on Google, and only think of the marketing opportunities.
Facebook borrowed the #hashtag vanity from Twitter; why can’t DNS do the same? This year, 57% of Super Bowl ads included hashtags. Get them a gTLD, already. In fact, let’s just remove the period and kiss the #, folks. What if “that’s not really how the internet works.” #getitdone
There is a certain logic to the expansion of gTLDs: The Internet is a big place and gets bigger by the day, and there are only a limited number of .com addresses to browse. There is also some silliness in this, isn’t there? Witness: Three different organizations applied for the .sucks gTLD. That’s $ 555,500 just in application fees for .sucks. It sounds incredibly stupid – but no one asked. Stupid, another glaring omission. It stinks.
Your turn, readers. Which new gTLDs would you like to see? Surely you can improve our humble list. Let’s hear your suggestions in the comments.
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