The Ethereum Name Service (ENS) added support for most traditional domain names so that you can now send Ether (ETH) to example.com, not just example.eth.
ENS is an open source protocol that associates domain names with Ethereum addresses (and addresses for other blockchains). Many Ethereum wallets have this feature built-in, which means you can use human-readable addresses, rather than pasting complicated Ethereum addresses. It is designed to make it easier to send ETH to each other.
Until now, the ENS only supported .eth addresses. Users could use their .eth domain names to create websites, but they could not attach them to pre-existing .com websites.
The service now supports most DNS names, including .com, .org, and .io. This means that you can take a website you already own, connect it to your Ethereum address, and set it up on the ENS. From that point on, any cryptocurrency sent to yourwebsite.com will be sent to your Ethereum address.
When using ENS, .com domain names will be separate from .eth domain names, meaning funds sent to example.com will not go to the Ethereum address associated with example.eth .
The ENS charges for .eth names to prevent domain name squatting. It won’t charge a fee for integrating new domain names, but it will involve doing a complicated Ethereum transaction, which can cost a few hundred dollars worth of ETH at current prices.
Platforms that support ENS include Coinbase and Rainbow crypto wallets; MetaMask and Brave browser extensions; and the Uniswap and Etherscan applications.